The Performance Marketing Revolution: How We Generate 5.6x ROI for Our Clients

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Luke Fielden
Performance Marketing
ROI
Case Study

Most marketing agencies will sell you "brand awareness" and "engagement." We sell revenue.

At Fax Strive, we've spent over $2B in ad spend across hundreds of campaigns. We've learned what works, what doesn't, and more importantly - what actually drives revenue growth.

The Problem with Traditional Marketing

Traditional agencies operate on a simple model: charge a retainer, run some ads, send a monthly report with impressive-looking charts, and hope the client doesn't ask too many questions about actual ROI.

They'll show you:

  • Impressions (who cares?)
  • Engagement rate (meaningless without revenue)
  • Click-through rates (great, but did it make money?)
  • Brand awareness lift (impossible to measure accurately)

Here's what they won't show you: Cost per acquisition and revenue attribution.

Our Performance-First Framework

When Enevive came to us, they were spending $31,100/month on ads with minimal tracking and no clear ROI. Within 6 months, we had generated $173,789 in tracked revenue - a 5.6x return.

Here's exactly how we did it:

1. Full-Funnel Tracking Infrastructure

Before we spent a single dollar on ads, we built a complete tracking system:

  • UTM parameters on every ad
  • Conversion tracking on every key action
  • CRM integration to track leads to closed deals
  • Revenue attribution back to specific campaigns
  • Real-time dashboards showing cost per acquisition

Why this matters: You can't optimize what you can't measure. Most businesses are flying blind.

2. High-Intent Targeting

We don't waste money on "brand awareness." Every dollar goes toward reaching people who are actively searching for your solution right now.

For Enevive (water filtration), this meant:

  • Google Search ads for "whole house water filter" and related terms
  • Retargeting website visitors who viewed product pages
  • Lookalike audiences based on past customers
  • Location targeting in areas with known water quality issues

Result: Our ads reached people who were already problem-aware and solution-aware. Much higher conversion rates.

3. Landing Pages That Convert

Your ad is only as good as the page it sends people to. We built:

  • Dedicated landing pages for each campaign
  • Clear value propositions
  • Trust signals (reviews, certifications, guarantees)
  • Simplified checkout process
  • Mobile-optimized design

Conversion rate improvement: 3.2% to 8.7% through systematic A/B testing.

4. Backend Systems That Scale

Marketing doesn't end when someone fills out a form. We built:

  • Automated lead routing to sales team
  • Follow-up sequences via email and SMS
  • Appointment booking integration
  • CRM automation to track deal stages

Why this matters: A lead isn't worth anything if it doesn't get followed up properly.

5. Continuous Optimization

We didn't just "set it and forget it." Every week we:

  • Analyzed performance data
  • Paused underperforming ads
  • Tested new creative and copy
  • Adjusted bids based on conversion data
  • Refined audience targeting

Result: Cost per acquisition decreased by 42% over 6 months while maintaining lead quality.

The Real Numbers

Let's break down the Enevive case study:

Investment: $31,100 in ad spend Revenue Generated: $173,789 ROI: 5.6x Average Deal Size: $3,698 Total Deals Closed: 47 Cost Per Acquisition: $661

Compare this to their previous agency:

  • Unknown ROI (no tracking)
  • Estimated 2-3x at best
  • No deal attribution
  • No optimization process

Why Most Agencies Can't Do This

Building a true performance marketing system requires:

  1. Technical expertise - Analytics, tracking, CRM integration
  2. Marketing expertise - Channel strategy, creative, copywriting
  3. Industry knowledge - Understanding your customer's buying journey
  4. Accountability - Being willing to show real results

Most agencies lack one or more of these. They'd rather sell you on vague metrics and avoid accountability.

Our Guarantee

We only work with businesses where we're confident we can deliver measurable ROI. If we can't track it to revenue, we won't do it.

Want to see if this approach would work for your business? We'll do a free audit of your current marketing and show you exactly where you're leaving money on the table.

No fluff. No vanity metrics. Just revenue.