Fax Strive Marketing
We Don't
Just Run
Campaigns.
Home Services Marketing · North America
Who We Are
We are a team that lives and breathes home services marketing. For over five years, we've worked exclusively in this space, learning every nuance, every challenge, and every opportunity that comes with it.
We built Fax Strive with one clear mission: to take lead generation completely off your plate, so you can focus on what you actually do best: running your business.
5+
Years in Home Services
$10B+
In Sales Generated
$2B
In Ad Spend Managed
1st
Niche-Only Agency
The Origin
Built From
Scratch. In High School.
Fax Strive was not born out of a boardroom or a business school. It was built by two teenagers, Luke Fielden and Tobias Ezekiel, who looked at the home services marketing industry and saw exactly what was wrong with it.
Agencies were signing clients, throwing up ads, and walking away. No strategy. No relationship. No real accountability for results. The companies doing the actual work deserved better than that.
After a year of laying a proper foundation, they brought in Sam Barnes to lead media. That discipline has defined how Fax Strive operates ever since.
Five years later, the mindset that started it all has never changed. Every year has been about getting sharper, building better, and raising the standard for what home services marketing can actually be.
Year One
Fax Strive is Founded
Luke and Tobias launch while still in high school, determined to bring real professionalism to a space that had neither.
Year Two
Sam Barnes Joins
After 12 months building the foundation right, they bring in one of the most experienced media minds in the business.
Years Three & Four
Systems Built. Standards Raised.
Custom dashboards, CRM automations, and a full-stack service offering take shape.
Today
Still Improving. Every Year.
The same hunger that built this company from nothing keeps pushing it forward.
Co-Founder & President
Luke Fielden
Luke built Fax Strive with the belief that home service businesses deserve marketing partners who actually understand their world. He oversees strategy, client relationships, and the direction of the agency. His approach is simple: treat every client's business like it's your own.
Co-Founder
Tobias Ezekiel
Tobias brings the operational backbone that makes Fax Strive's commitments possible. From the earliest days, he has focused on building systems and processes that scale without sacrificing quality. His work behind the scenes is what allows the client-facing side to run at the level it does.
Our Philosophy
The Headache
Stops Here.
We know the cycle: buying leads that go cold, hopping between agencies that overpromise, watching the pipeline dry up without warning. It is exhausting.
Every client we take on is treated as a genuine partner. You work directly with the people doing the actual work. No account managers passing messages between you and a faceless team.
We keep our client roster intentional, because every company that trusts us deserves our full attention, not a fraction of it.
The Formula
After five years and hundreds of campaigns, we've learned that no two companies are the same. Our strategies are built around four core variables.
Budget
We build campaigns sized to your actual numbers, maximizing every dollar without overstretching.
Service Area
Hyper-local targeting means your ads reach the people who can actually become jobs.
Company Size
A solo operator and a 40-truck fleet need entirely different strategies. We scale to match.
Your Goals
Revenue targets, team growth, market expansion: your goals shape everything we build.
Head of Media
Sam Barnes.
The Standard
Others Chase.
Most agencies hire generalists. We built our media operation around someone with a track record that speaks for itself. Sam has spent his career at the highest levels of paid media, managing campaigns that span industries, platforms, and budgets that most agencies will never touch.
That depth of experience shapes how we think about your business. Sam brings strategic intuition that only comes from years of seeing what actually works across thousands of variables -- applied personally to every account we manage.
$2B+
In Paid Ad Spend Managed Throughout Career
$10B+
In Attributed Sales Revenue Generated
5+
Years Exclusively in Home Services
What We Build
Everything
Under One Roof.
We don't hand off pieces to third parties. Every element of your digital presence is built, managed, and optimized by us.
Paid Advertising
Google, Meta, YouTube and beyond. Campaigns built with intention, targeting the right person at the right moment.
Custom Websites
Not templates. Purpose-built websites designed to convert visitors into leads and reflect the professionalism your company has earned.
Analytics Dashboards
Custom-built reporting that gives you real clarity: lead sources, conversion rates, campaign performance, all in one place.
Backend Automations
No lead left behind. Automated follow-up systems that keep every prospect engaged, including the ones who don't pick up.
SEO & Local Search
Long-term visibility in the markets that matter to you. Strategies built for home services, not generic, not templated.
CRM & Sales Systems
From first touch to closed job: every step tracked, every opportunity captured, every process optimized.
The Network Behind the Results
We Don't Work
In Isolation.
One of the things that separates Fax Strive from every other agency in this space is the network we have spent years building. AI is already reshaping how leads are captured, how conversations happen, and how sales processes close. We make sure our clients are always in that group pulling ahead.
AI Infrastructure
Anthropic
Our close relationships with people inside Anthropic give us direct insight into how AI is developing at the frontier. We use this to build custom systems: smarter data tracking, improved sales workflows, and automations that most agencies don't know exist yet.
AI Outreach
AI Callers & Voice Agents
We work with leading AI caller and voice agent platforms to help our clients follow up with leads faster and more consistently than any human team could alone.
Automation & CRM
Platform Partners
From GoHighLevel to the automation tools that tie your entire operation together, we maintain hands-on relationships with the platforms we build on.
Why This Matters for You
Every partnership we maintain translates directly into better outcomes for our clients. Better leads, faster follow-up, cleaner data, and a sales process that runs without you having to manage it.
100%
Client Focused
The Bottom Line
Your Growth Is
Our Only
Obsession.
We are not a vendor you check in with once a month. We are the team behind the scenes, constantly optimizing, constantly improving, and constantly asking how we can generate more for the businesses that trust us.